We are the ultimate disruptive technology because we hit at the core concept of fashion – we simply change the garment not the wardrobe.
Our idea is built on 100% recycling, so our clothes are in a continual state of development, using the same raw materials – because of that our leather clothes stop the wasteful and environmentally damaging processes of the fast fashion industry.
The only things we create are good looking clothes an environmentally sustainable product and a circular economy where the clothes get worn-out properly in all senses of the word.
At BWF we make the world’s best leather jackets from super supple leather creating beautiful clothes that give you the opportunity to wear a beautiful idea.
So how does it work?
It’s actually simple. We take, acquire reclaimed leather and make very good-looking jackets from it. If you’ve bought one and think it’s out of fashion, you return it to us and get 50% off a new BWF jacket, that is more contemporary and we give your old BWF jacket a make-over to bring it up to date. If it has been literally worn-out then we recycle everything from it and it becomes part of another jacket – this way the jackets can make more people happy.
When you buy and use BWF jackets, you take care of our planet, while sending a message to the world that you are actively making a difference for the environment.
OUR COLLECTION OF RECYCLED HIDE
All our raw materials are from hides and leather which are handed in for recycling. We pay a fixed price per kilogram to various NGOs. The result is a huge environmental saving, because we don’t need to produce new leather for our products.
With our circular model the products are designed in a way that makes recycling easier. Our jackets are fashioned so they can easily be repaired. As each recycled hide is different all BWF jackets are unique and individual pieces of art.
BUYBACK OR LEASING
Rent or buy your jacket online from our website. BWF is an “online-only” brand and therefore you will only find the jackets in our web-shop. This will ensure you a cheaper product, because we have cut out the middleman. Whether you lease or buy our jackets – remember to return them when you have finished with them.
MENDING INCLUDED IN THE PRICE
The jacket is yours, but we own the hide. This means we repair your jacket if you are unlucky enough to damage it. If it’s a case of natural wear or an accident we will even do it for free.
And if you get bored with your jacket well that’s not a problem either just select the style that you want on our the web shop send us the old one back and you’re off making the fashion statement that you want for half the price of a new jacket. What’s not to like?
RECYCLING FOR THE NEXT GENERATION
This is where the fun starts. When we receive BWF jackets that are so worn that they cannot be rebuilt, we take them out of circulation and the unique story made by the jacket during its life, is now incorporated into the making of one of our new collection of jackets and reborn. This means that each new jacket contains part of an ongoing story that will warm the world, a part of your story.
PATINA ISN’T JUST APPEARENCE, BUT ALSO A PART OF THE STORY
Bring your jacket with you on adventures, to concerts or to the theatre, but remember to save the memories. With our unique storytelling system it is possible to continue writing the jacket’s story, so it can be shared with the rest of the world. When you wish to replace your jacket, you can either give it to a friend of return it to BWF, where its story continues – when the next member of the BWF family uses it.
The textile industry has in many years specialized itself in developing a narcissistic throw away culture that has served its own selfish interests.
The focus is on cheaper textiles of bad quality that are meant to be used a few times and then thrown away, so that they can be replaced with new more ‘fashionable’ clothes, and so on and on this wasteful cycle goes.
At Better World Fashion, we have chosen to face the crowd and find a way to make clothes that can make our planet a better place to be. We offer our customers the opportunity to switch between designs as often as they would like and to take part in the solution for the ‘little use and throw away’ culture.
We have developed a production method and a business model, where you can get warm and fashionable clothes but for once you contribute to a sustainable future using materials until they are worn out and thus minimising your environmental impact.
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