App privacy policy


Better World Fashion
Anemonevej 39
9400 Nørresundby
Phone number: 2728 9006

Welcome to Better World Fashion (“Better World,” “we,” “us” or “our”). Better World provides a fast, beautiful and fun way for you to update and share your jackets story. Just snap a photo, add comments and update your unique jacket. Better World are committed to protecting and preserving your privacy. This policy, together with our Terms of Use and Conditions, set forth the basis on which any information we collect from you, or that you provide to us, will be used by us. By using our mobile application (“App”), you are accepting the practices described in this Privacy Policy and Notices of Privacy Practices (“Privacy Policy”).

  • Our Privacy Policy explains how we collect, use, share and protect information in relation to our mobile services, web site, and any software provided on or in connection with Better World services (collectively, the “Service”), and your choices about the collection and use of your information.
  • By using our Service you understand and agree that we are providing a platform for you to post content in relation to your specific and unique jacket. This includes photos, comments and other materials (“User Content”), to the Service and to share User Content publicly. This means that other Users may search for, see your User Content that you make publicly available through the Service, consistent with the terms and conditions of this Privacy Policy and our Terms of Use
  • Our Policy applies to all visitors, users, and others who access the Service (“Users”).


We have structured our App so that you can visit it without identifying yourself or revealing any personal information. If you want to access your particular jacket(s) you use the login and password provided by us in the welcoming email. You may download our App through third parties, such as the Apple iTunes Store or Google Play, so we do not obtain your personal information through the sale of our App. You should review and understand the third party Privacy Policy before you purchase or download our App through them.

We collect the following types of information.

Information you provide us directly:

  • Your username, password and e-mail address when you are invited to post content on your specific jacket.
  • Profile information that you provide for your user profile (e.g., first and last name, picture, phone number).
  • User Content (e.g., photos, comments, and other materials) that you post to the Service.
  • Communications between you and Better World. For example, we may send you Servicerelated emails (e.g., account verification, changes/updates to features of the Service, technical and security notices). Note that you may not opt out of Service-related e-mails.
  • Geolocation information if you permit our App to access this information through your device

Analytics information:

  • We use third-party analytics tools to help us measure traffic and usage trends for the Service. These tools collect information sent by your device or our Service, including the web pages you visit, add-ons, and other information that assists us in improving the Service. We collect and use this analytics information with analytics information from other Users so that it cannot reasonably be used to identify any particular individual User.

Cookies and similar technologies:

  • When you visit the Service, we may use cookies and similar technologies like pixels, web beacons, and local storage to collect information about how you use Better World and provide features to you.

Device identifiers:

  • When you use a mobile device like a tablet or phone to access our Service, we may access, collect, monitor, store on your device, and/or remotely store one or more “device identifiers.” Device identifiers are small data files or similar data structures stored on or associated with your mobile device, which uniquely identify your mobile device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device’s operating system or other software, or data sent to the device by Better World.
  • A device identifier may deliver information to us or to a third party partner about how you browse and use the Service and may help us or others provide reports or personalized content and ads. Some features of the Service may not function properly if use or availability of device identifiers is impaired or disabled.


    • Metadata is usually technical data that is associated with User Content. For example, Metadata can describe how, when and by whom a piece of User Content was collected and how that content is formatted.
    • Users can add or may have Metadata added to their User Content including a hashtag (e.g., to mark keywords when you post a photo), geotag (e.g., to mark your location to a photo), comments or other data. This makes your User Content more searchable by others and more interactive. If you geotag your photo or tag your photo using other’s APIs then, your latitude and longitude will be stored with the photo and searchable (e.g., through a location or map feature) if your photo is made public by you in accordance with your privacy settings.



In addition to some of the specific uses of information we describe in this Privacy Policy, we may use information that we receive to:

      • help you efficiently access your information after you sign in
      • remember information so you will not have to re-enter it during your visit or the next time you visit the Service;
      • provide, improve, test, and monitor the effectiveness of our Service
      • develop and test new products and features
      • monitor metrics such as total number of visitors, traffic, and demographic patterns
      • diagnose or fix technology problems
      • automatically update the Better World application on your device Better World or other Users may run contests, special offers or other events or activities (“Events”) on the Service. If you do not want to participate in an Event, do not use the particular Metadata (i.e. hashtag or geotag) associated with that Event.


We will not rent or sell your information to third parties outside Better World without your consent, except as noted in this Policy.
Parties with whom you may choose to share your User Content:

      • Any information or content that you voluntarily disclose for posting to the Service, such as User Content, becomes available to the public, as controlled by any applicable privacy settings that you set. To change your privacy settings on the Service, please change your profile setting. Once you have shared User Content or made it public, that User Content may be re-shared by others.
      • If you remove information that you posted to the Service, copies may remain viewable in cached and archived pages of the Service, or if other Users or third parties using the Better World API have copied or saved that information.

Responding to legal requests and preventing harm:

      • We may access, preserve and share your information in response to a legal request (like a search warrant, court order or subpoena) if we have a good faith belief that the law requires us to do so. This may include responding to legal requests from jurisdictions outside of the United States where we have a good faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction, and is consistent with internationally recognized standards. We may also access, preserve and share information when we have a good faith belief it is necessary to: detect, prevent and address fraud and other illegal activity; to protect ourselves, you and others, including as part of investigations; and to prevent death or imminent bodily harm. Information we receive about you may be accessed, processed and retained for an extended period of time when it is the subject of a legal request or obligation, governmental investigation, or investigations concerning possible violations of our terms or policies, or otherwise to prevent harm.


Storage and Processing:

      • Your information collected through the Service may be stored and processed in the Denmark
      • We use commercially reasonable safeguards to help keep the information collected through the Service secure and take reasonable steps (such as requesting a unique password) to verify your identity before granting you access to your account. However, Better World cannot ensure the security of any information you transmit to Better World or guarantee that information on the Service may not be accessed, disclosed, altered, or destroyed.
      • Please do your part to help us. You are responsible for maintaining the secrecy of your unique password and account information, and for controlling access to emails between you and Better World, at all times. Your privacy settings may also be affected by changes the social media services you connect to Better World make to their services. We are not responsible for the functionality, privacy, or security measures of any other organization.


Your account information and profile/privacy settings:

      • Update your account at any time by logging in and changing your profile settings.
      • Unsubscribe from email communications from us by clicking on the “unsubscribe link” provided in such communications. As noted above, you may not opt out of Service-related communications (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of the Service, technical and security notices).

How long we keep your User Content:

      • Content that you have stored on individual and unique jackets will stay a part of that jackets history. If you want to alter information on jackets that previously have been in your possession you can contact Better World and we will help you.
      • Following termination or deactivation of your account, Better World may retain information (including your profile information) and User Content for a commercially reasonable time for backup, archival, and/or audit purposes.


If you have any questions about this Privacy Policy or the Service, please contact us on


Better World may modify or update this Privacy Policy from time to time, so please review it periodically. We may provide you additional forms of notice of modifications or updates as appropriate under the circumstances. Your continued use of Better World or the Service after any modification to this Privacy Policy will constitute your acceptance of such modification.